You might be in a hurry to scan whether this post has anything worthwhile. It does. I promise.

When helping clients build business online, here’s what I often encounter: they under plan, costing them thousand$ in lost business and redoing the site down the road. They don’t realize that rushing ahead based on intuition can limit their entire business for years to come – or worse, doom the site to failure.

Who wants to plan? Nobody. Let’s just get going. Build the site already. I know what it basically needs to say and what it needs to do.

Problem is, this common mistake can cost thousands of dollars in lost business and even more when you finally get around to redoing it.

Stop the RUSH – Seriously, STOP IT – Please!

If you have a concept for a new site or want to revamp and old one, let me give you one of the most powerful pieces of advice I can give you.

Don’t Skimp on Your Initial Homework – Take Your Time or Pay Someone Who Knows How Do It

Your content and entire website needs to be structured around true intelligence gained from the web. That is, if you want to create maximum impact. There are countless sites on the web that just sit there. Much of the reason why is described above.

Research Your Niche Online – Don’t Rush. Don’t assume everything is the same online as it is offline. It’s not.

What’s happening in the space? What are people talking about? Why would anyone need what you have? Is it the superior replacement to anything? Is it different? What’s your angle? What are people looking for? Folks, this is not accomplished by using google trends tool and calling it a day. Though I love the tool and its great:

Visit Google Trends Here:

There is more than meets the eye and that is a subject for future posts. But:

Time & Resources Properly Invested In Doing Adequate Online Research FIRST, Will Pay You Back Many Times Over